今天,我也跟随品牌的方向开始改变,不主要说车而是讲一次跨界融合的相互影响力在哪里? 奥迪作为汽车品牌在人们记忆力要么做发布会要么就是汽车展会,也不曾听说与设计展有啥关联,这次分享的就是奥迪与“设计上海”冠名的跨界所相互产生的作用力。 本届“设计上海”,奥迪亮点纷呈,展会入口处的品牌地标性艺术装置“Window into the future”格外醒目。参观者通过步入这一巨型立方体,充分体验品牌突破进取、充满创新的未来设计理念。 “Window into the future” was the slogan Audi used at Design Shanghai 2020. The brand presented a landmark installation (an oversized cube) at the fair entrance which gives a deep dive into the brand’s characteristics modern sophistication and emotional esthetics.
奥迪作为2020“设计上海”冠名赞助合作伙伴,于2020年11月26-29日期间在上海世博展览馆,展示了其未来设计理念。 As the exclusive headline partner of Design Shanghai 2020, Audi demonstrates its future oriented attitude and design approach at this year’s show (26-29 November 2020 @ Shanghai World Expo Exhibition & Convention Center).
走进展区,在距离“Window into the future”几步之遥的品牌展台上,Q4 e-tron概念车在LED立牌装置景观的映衬中,为来宾勾勒出一幅幅电动汽车的“可持续”“出行”“态度”。 Another highlight was the Audi Q4 e-tron concept, which gives audiences in Shanghai the opportunity to experience Audi’s holistic approach to electrification via a Stele labeling installation.
「不是车展,是设计展」 A car DESIGN from BOTH A booth DESIGN for WORLDS
内容来源:AUDITOIRE
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